Our Story
Jashn- A Treasure Trove of Pure, Aromatic, and Premium Quality Rice
The seeds of Jashn Foods were sown on a Sunday brunch when the founders struck up a conversation on how rice is versatile that it gels well with many flavours worldwide. At the same time, the founders planned a new way to enter Saudi Arabia’s growing industry and fulfill the needs of its growing domestic market. We are one of the leading distributors of basmati rice. We combine technology, innovation, and the century-old cultivation process to bring high-quality, flavourful, and aromatic rice. We focus on being gentle to the earth and the corresponding environment to instill a sense of satisfaction in you and ourselves.
Our Mission
What shapes our TODAY and prepares us for our TOMORROW
VISION
Our vision is to make Jashn Foods the best and most trusted rice brand in the world. Every day we strive to deliver the best to our customers and develop leadership in core markets.
MISSION
We are on a mission to bring quality basmati rice and indulge the Saudi consumers in authentic flavour.
Our Core Values.
How we conduct our business is just as important as what we do. Whatever we do, we do it with full passion. We are a values-driven company and take pride in our core values that are the foundation for everything we do. The backbone of our brand is and will always be the commitment to these core values that we live every day. That’s what defines us and makes us unique.
QUALITYWe are focused on the quality of every product we provide. Our goal is to offer the highest quality to the end consumer.
TRUSTWe strive to build trust among consumers and all stakeholders.
INTEGRITY & TRANSPARENCYWe’re committed to maintaining a transparent image and preserving the integrity of our brand.
LEADERSHIP With transparent leadership, we focus on empowering our employees and the force behind us.